The Rule of Three by Michael "MJ The Terrible" Johnson

"The Rule of Three" is one of the most effective sales/marketing/advertising strategies in existence. 

"The Rule of Three" or spaced repetition of a message or ad, works like this- Say it once, so the person hears you. Say it again, to make sure they heard you the first time. Then you say it again one more time, to make sure they heard you one of the first 2 times, and so the message sinks in deeper.

Most consumers these days need to see an ad/hear a message several times before they feel comfortable enough/ become interested enough to buy a product or service. 

It pains me to see companies spend a lot of money to create a commercial/ad, and then not have much money left in their advertising budget to actually run the ad much.

Spaced repetition is a crucial part of sales/marketing/advertising, and never before in human history, has there been a more effective and efficient marketing platform, than the internet. 

If you are promoting a product, service, business, organization, or you're trying to raise awareness for something that you believe in, the internet can be a game changer! 

"The Rule of Three"/spaced repetition by itself, used on just about any sales/marketing/advertising platform can be very effective. "The Rule of Three" combined with the internet, the the most effective and efficient sales/marketing/advertising platform of all-time, there's no telling what you will be able to accomplish. 

Whenever possible, work smarter, not harder. By working smarter, not harder, you are more likely to achieve the success you want, and you are also more likely to achieve the success you want faster.